Search & Social Advertising
Search and social advertising are integral components of digital marketing strategies. These advertising channels provide unique advantages that can effectively reach target audiences, drive brand awareness, and boost conversion rates. Plus, by gaining insights into key metrics such as click-through rates, conversion rates, and ROI, we can work with you to make data-driven optimizations to improve your campaign’s effectiveness.
Search Advertising
Search advertising, such as pay-per-click (PPC) campaigns on search engines like Google, allows you to display your ads prominently in search results. This ensures that what you’re selling is visible to users actively searching for relevant products or services. By targeting specific keywords and demographics, we can maximize your ad visibility to the most relevant audience, increasing the likelihood of attracting qualified leads and turning those leads into sales.
Social Advertising
Social advertising on platforms like Facebook, Instagram, and LinkedIn allows you to reach a vast and engaged user base. These platforms offer precise targeting options based on users’ demographics, interests, and behaviors. This level of targeting ensures your ads are delivered to the right people at the right time, maximizing the chances of capturing the attention of potential customers.
Additionally, social advertising leverages the power of social connections and recommendations. By encouraging users to engage with and share ads, your ads can generate valuable word-of-mouth marketing and increase brand awareness. Social ads also facilitate direct engagement with customers through comments, likes, and shares, enabling you to build relationships and gather valuable feedback.
Landing Pages
A landing page plays a vital role in the success of digital advertising campaigns. It serves as a dedicated destination for your campaign’s traffic, designed to maximize conversions, and increase ad performance and ROI. Landing pages align seamlessly with the ad’s message, ensuring a cohesive user experience while clearly conveying the campaign’s value proposition. Compelling visuals and concise, persuasive content highlighting the benefits of your offering paired with a prominent call-to-action button guide visitors towards the desired action, whether it’s making a purchase, signing up, or requesting more information.
Search and Social Ad Packages
Google Search Campaigns
Get found in Google Search Results. We'll set up the scope and planning of your campaign, which includes additional research and strategy development, as well as additional competitive, customer, website and keyword insights.- Monthly campaign monitoring and ad performance reporting
- Minimum 3-month commitment
- $99/month plus 10% of monthly ad spend
- $250 Setup Fee
The $99 monthly fee is waived for ad campaigns with a monthly ad spend budget of $5,000 or more. Minimum 3-month commitment is required for optimal ad performance.
Social Search Campaigns
Pick a platform. Get Results. We'll set up the scope and planning of your campaign, which includes additional research and strategy development, as well as additional competitive, customer, website and keyword insights.- Monthly campaign monitoring and ad performance reporting
- Minimum 3-month commitment
- $99/month plus 10% of monthly ad spend
- $250 Setup Fee
Social pricing above is per platform. The $99 monthly fee is waived for ad campaigns with a monthly ad spend budget of $5,000 or more. Minimum 3-month commitment is required for optimal ad performance.
Landing Page Development
A great landing page is critical to any digital campaign. We can help you build one.
Whether your website was built by us or someone else, we can create and host a landing page for your campaign that drives your message home and improves your ad’s performance and your return on investment.
Search and Social Advertising Services are provided in partnership with Taylor Clapp Consulting.
